The goal of any booking engine is to get as many reservations as possible. How many direct bookings are generated depends not only on how many clients are directed to the tool, but also on how user-friendly the reservation process is and how appealing the content is.
Conversion, in the context of the booking engine, refers to the conversion of a visitor on the page to a paying guest when a reservation is completed.
To make it easier for our hotel partners to optimise the success of the site based on data, Hotel-Spider has incorporated several features to track and understand guest booking behavior.
For this, Google provides excellent and free tools that can be integrated on any web-based platform.
The following document serves as an overview and guide on how the tracking tools can be used in connection to our Spider-Booking 4 booking engine. All of these functions have an enormous amount of possible applications and can be customized to suit your individual needs. We will therefore focus on 3 basic settings:
Google Analytics
Spider-Booking - Conversion Tracking - Google Analytics
Google Tag Manager
Spider-Booking - Conversion Tracking - Google Tag Manager
Google Global Site Tag
Spider-Booking - Conversion Tracking - Google Global Site Tag
Important: You must choose a tracking variant.
If several Google tracking tools are implemented at the same time, it can lead to errors. Therefore, only one Google ID should be stored in Hotel-Spider.
The following applies to all 3 variants: To activate Google Tracking, simply enter the corresponding Google ID in the Hotel-Spider Extranet >> Interfaces >> WBE >> Spider-Booking 4:
https://extranet.hotel-spider.ch/hotel/#/bookingchannels/387
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