Conversion Tracking

The goal of any booking engine is to get as many reservations as possible. How many direct bookings are generated depends not only on how many clients are directed to the tool, but also on how user-friendly the reservation process is and how engaging the content is. To make it easier for our hotel partners to optimise the success of the site based on data, Hotel-Spider has built in several features to track and understand guest booking behavior. For this, Google provides excellent and free tools that can be integrated on any web-based platform. The following document serves as an overview and guide on how the tracking tools can be used in connection to our Spider-Booking 4 booking engine. All of these functions have an enormous amount of possible applications and can be customized to suit your individual needs. We will therefore focus on 3 basic settings: Google Analytics Google Tag Manager Google Global Site Tag